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Gilbert and May
Essentials plus
Local Area Photoshoot
Logo Design
Professional Creative Services
439 Gilbert Rd, Preston
Our client approached us with 6 beautifully designed townhomes, each with there own titled addresses, to market in Preston, Victoria with one objective, “make this one stand out and appeal to new families and young couples.”
The Objective
As pre-sales were required to get construction started, our clients aim was to sell 80% within the first quarter of launch.
The Challenge
Although the product was great, the market at the time was highly saturated, many developments had already been constructed and on market, with new ones starting as well. In these types of markets where supply isn’t an issue a price based discussion is usually at the forefront when selling off the plan. We had the difficult task to shift the conversation to an emotional appeal to buyers future needs, make this project stand out in the crowd and move them quickly.
The Solution
The solution Taking into account the clients requests, we felt a family friendly story needed to be told. Although our Essentials package would have suited the development size but not the clients requirements, our client understood that this project would need some extra TLC, with some additions to our Essentials PLUS package.
Many of our developments in Melbourne's inner north have benefited immensely from excellent branded marketing from Offplan. Their packages have assisted us in efficiently entering the market and giving our buyers confidence in our products.
Jonathon tavella
Frater Group
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